Michael Aparicio4 days ago4 minHow the SBA and the Newly Signed CARES Act Provides 2 Funding Opportunities for Small BusinessesThis article provides a brief outline of two distinct opportunities from the SBA and the CARES Act for Small Businesses...
Michael AparicioMar 262 minMarch 24, 2020 Guidance from Boston's Office of Economic DevelopmentOn March 24, the City of Boston’s Office of Economic Development hosted their second Facebook Live event to provide resources and guidelines
Michael AparicioMay 2, 20192 min Sacrificing Business Growth by Being Too Busy?Being overworked in America is common; procrastinating is a universal phenomenon. Many small business owners are so busy and overwhelmed with tasks and respo...
Michael AparicioMay 1, 20192 min Building Trust With Potential Customers Before You Meet Them: Is This Possible?Have you ever heard the expression “without trust, there is no sale”? Trust is fundamental to establishing new relationships and must be present prior to pot...
Michael AparicioSep 7, 20183 minCoaches and Consultants to the Rescue, Not RuinWe’ve all heard those nightmare scenarios in working with consultants: A know-it-all blazes through like a hurricane, purporting to be an expert about nearly...
Michael AparicioMar 6, 20182 minTackling Communication Breakdowns: When Good Enough Beats PerfectionBeing a small business leader is a lot of things: It ranges from hiring and mentoring a diverse team to making sure your product or service is delivered to y...
Michael AparicioFeb 27, 20184 minFocus as a Means to GrowthWhat’s more rewarding than seeing your business take off and sustain success? You do the legwork, you line your ducks in a row, you jump into the market and ...
Michael AparicioFeb 13, 20184 minWord-of-Mouth Brand Awareness: On Whose Shoulders Does it Fall?As small business owners, word-of-mouth advertising is no doubt one of the most powerful ways to promote your brand. It adds authenticity, an organic presenc...
