Now accepting applications to our FREE Digital Marketing and Digital Capacity Building
program designed for City of Tacoma small businesses with 5 or fewer employees.
APPLY BY NOVEMBER 19, 2024 | Space is limited, apply today!
To qualify, you must meet household income limit requirements. Apply to see if you qualify.
Program sponsored by the City of Tacoma, Community and Economic Development and made possible through Community Development Block Grant (CDBG) funding. Consulting services provided by Revby LLC, a small business consulting firm.
WHAT YOU GET BY PARTICIPATING
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Confirmed attendance at our program's kick-off session and Digital Marketing Strategy workshop (agenda details below)
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Up to 8 hours of one-on-one consulting that includes personalized coaching and work on a tangible deliverable, such as custom social media content, digital tool/software implementation assistance, or other digital capacity building activity.
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Confirmed attendance at a second workshop on Digital Capacity Implementation (agenda details below)
Please note that participation in both workshops is required to receive the one-on-one consulting with an expert consultant
Program Details and Schedule
All qualified applicants accepted into the program will be automatically enrolled in the full program described below.
October 2, 2024
9:30am - 12:30pm PT
In-Person Workshop
Location:
The Pioneer Collective
1102 A Street, Suite 300
Tacoma, WA 98402
3rd Floor, north side of Courthouse Square
Program Welcome Meeting and Kick-Off
Workshop: Digital Marketing Strategy
Description:
A Digital Marketing Strategy Workshop to master the strategic skills needed to thrive in the digital age. Whether you're looking to improve your website, measure progress, or develop a marketing plan, this workshop will provide the tools you need to succeed.
During the workshop, we’ll cover:
• Key digital trends across industries
• Identifying and refining your customer value proposition
• Strengthening your digital presence and leveraging essential tools
• Plus, actionable tips to help you set effective goals and continuously improve your marketing efforts!
Coffee and light breakfast snacks will be provided!
October - November
2024
One-on-One Coaching
Work on a tangible deliverable.
Meetings conducted virtually through Zoom videoconference
One-on-One Coaching and Consulting Work
Participants will participate in up to 8 hours of personalized coaching that focuses on digital marketing strategy, content planning, online presence, e-commerce strategy, and other digital capacity building activities.
Coaching time includes work on a tangible deliverable, such as custom social media content, digital tool/software implementation assistance, or other digital capacity building activity.
November 20, 2024
9:30am - 12:30pm PT
Location TBD -
May be in-person for virtual on Zoom based on participant feedback.
Workshop: Digital Implementation
Description:
This workshop focuses on how to implement your digital marketing and digital capacity building plans that you worked on during your one-one-one coaching. We'll cover examples with your website, social media management, Google Business Profile, POS systems, and other digital marketing and digital operations tools.
Program Qualification
This program, funded through Community Development Block Grants (CDBG), is designed to support small business owners whose household income is at 80% or below the median in the City of Tacoma. Below is a table that shows household income limits for this program. Applicants must also be a business owner of a microenterprise, a commercial business with five or fewer employees, including the owner.
Apply to see if you qualify.
What is a microenterprise?
A microenterprise, as defined by the U.S. Department of Housing and Urban Development's Community Development Block Grant Program, is a commercial business with five or fewer employees, including the owner.
